Umbrella joins nationwide campaign during Hospitality Apprenticeship Week

Umbrella Training will be one of many hospitality businesses supporting the first Hospitality Apprenticeship Week, taking place from 5-9th August.

With the support of the National Apprenticeship Service (NAS), the inaugural event aims to celebrate apprenticeships in the sector and bring the hospitality community together to showcase the positive differences that apprenticeships can make to individuals, to their employers and the wider economy.

The industry offers some of the most exciting, diverse and rewarding careers in the UK. It is the 3rd largest sector, employing more than 3.2 million people across every community and it continues to grow.

With forecasts identifying the need for an additional one million employees over the next two years, the sector needs to consider how these new recruits will be sourced.

In addition, with the recent UK Government launch its first tourism-sector deal, the country is preparing for an expected increase of 9 million visitors per year. Part of the deal will support the creation of an additional 10,000 apprenticeships for people building careers in the tourism and hospitality sectors.

Hospitality Apprenticeship Week provides an opportunity for employers to come together and engage with school and college leavers to showcase the variety of career opportunities available within the hospitality sector. 

Kate Nicholls, CEO, UKHospitality, said: “There are increasing challenges in recruiting and an expected shortfall in labour, due to demographic changes, both in an ageing population resulting in fewer young people and migration. The industry recognises its responsibility to help improve the image of careers in hospitality and to invest in training and skills development. Apprenticeships are a key part of promoting hospitality as a career of choice and providing an alternative pathway into senior level roles, as well as entry level.”

Adele Oxberry FIH, Chief Executive and Founder at Umbrella Training said: "As an award winning hospitality apprenticeship and training provider, we are extremely proud to support this campaign and to continue to raise awareness of the brilliant careers and apprenticeships available in the Hospitality sector. Showcasing lifelong opportunities to support a priority sector has always been our vision as a business and will continue to be". 

During campaign week, all activity will be driven through social media with links to the Employers and Apprentices pages of apprenticeships.gov.uk website. The campaign will sit under the main #FireItUp national apprenticeship campaign and will be driven by a steering group made up of leading hospitality businesses, independent industry authorities and charities.

For more information on the campaign and to find supporting materials for you to use during the week please click here.

Supporting Hashtags: #ComeOnIn      #HospitalityCareers      #FireItUp