Show your love for lamb this September (1-7 Sept)
The next generation of sheep farmers is calling on the next generation of shoppers to put lamb back on plates across Britain through Love Lamb Week.
Over the past 15 years, fewer people have been regularly eating the very British meat, and with those aged 55 years and over making up the lion’s share of the market, time is ticking for lamb.
Now twelve young sheep farmers and shepherds, who care for flocks across the country, are championing Love Lamb Week to inspire consumers and demonstrate how tasty, healthy and easy it is to cook.
Twenty-three-year-old Thomas Vickers, an upland sheep farmer from County Durham, said: “We want to make sure that delicious lamb isn’t on its last leg with young consumers.
“Whether grazing our moorlands, maintaining our marshlands or looking after our lowlands, sheep are very much a part of our British identity. The different landscapes in which sheep are raised means that almost every time you buy lamb, you’re buying an artisan product packed with flavour and nourishment.”